► Most common and Low budget technique
► Many directors such as Tarantino in famous "Pulp Fiction" has included a simple, but effective way of presenting institutional information to the audience; not giving information away as much.
► A soundtrack can also be used and with Pulp Fiction, a fast paced and comedic song is used to set the genre and tone of a comedy film.
► Incorporating text and images, the opening sequence is creative in indicating genres with
as minimal detail as possible. This coincides with longer credits to include more Studio Company and Producers without losing the attention of the audience.
► Supporting the development of a more elaborate film introduction, music introduces the genre and the mood of the film within the quick 2 minutes.
► An example of this element being used is in Kyle Cooper's "Wimbledon", where still images of a large crowd in a stadium flick their heads sharply from left to right, freezing to reveal the credits- similarly to when they're watching a tennis match, with two opposing teams against each other. The blue sky and high saturation of the colours suggests a very light-hearted and pleasant movie.
► Credit titles and moving images are usually combined to create a narrative thread and perhaps set a metaphor for the remainder of the film-
► Shown in "City of God", where the running chicken represents a protagonist for the fight for freedom from the ghetto; and the struggles that come alongside it. This technique introduces the story-line to the audience and sets the mood.
► This is the more complex of the previous three techniques and requires a large budget- which is usually used by successful and well-known producers; as a risk in expenditure is taken.
► Founded in the late 1990s, a lot of developed digital technology is put into the introduction to stylise and give a lot of information about the film. This is usually the most attractive of the 4 and takes a lot of complex animating and CGI effects.
► For example, in 007, where a semantic field of guns and gambling come into play. Dramatic orchestral music is played in the background, to create rapid movements and leaves the audience in suspense- presenting a genre of action.
My Favourite Opening (SE7EN)
► Starting with a close-up of a book, a tone of mystery is established as we're curious to see what's inside; switching to different close-ups of objects which seem to create significance, which the audience is keen on finding out.
► There is an ominous hue and tone, with dark lighting and silhouettes, where blades and black colours signify death- adding suspicion to the audience.
► The editing starts with a slow pace, speeding up to fast paced cuts of different objects, whilst flickering credits (similarly to a flickering light bulb, creating suspense). There are doubled and blurred imagery revealing a mentally unstable theme and a thriller genre.
► This genre is confirmed by sounds of non-diegetic, where high pitched noises make the audience feel like there are victims in this movie (screaming) and the background music is very quick-faced, but heavy, suggesting a strong relationship to Thriller.
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