RESEARCH: What is the purpose of a title sequence and film opening?

A film opening is essentially used to introduce a film and set the mood and genres explored throughout the film in the first few minutes and introduce the cast and the crew involved with the production of the film.

                 SHOWCASING THE CAST AND CREW                  

The title sequence of a film, as well as introducing the movie, is used to introduce the actors and the production crew.

 Generally this would promote each person involved with the film.

For the actors, it would create positive association with certain genres.

For example Harry Potter(the collective series) the is association with Daniel Radcliffe(although the credits do not get mention till the very end) is heavily associated with that role and has built up a fan-base in relation to this certain movie and genre and proven to be notable in his acting in the film.

   BILLING ORDER       

The order in which the production and crew come in order is called the billing order

Usually would have a higher status on the billing order, and are listed before the title and producer as the actors starring would be a main reason going to watch the movie rather than the director.

Even in film posters, the actors would appear at the very top.

In most films will rolling the title credits with the cast, towards the end, before the director, "with" and "and" would appear which both mean different things.

"WITH" would introduce an actor with a small part in the movie yet a recognizable name but no longer box office draws.

"AND" would introduce the actors who also don't have a large part of the film, but a big recognizable actor that would make people go "WOW he's in that movie, that means it's going to be GREAT"

for example in the The Dark Knight "and Morgan Freeman" appears at the end.

                                   INSTITUTION                                                                                            

The institution (for example Warner Bros. MGM etc.) would appear as soon as the film begins, even in trailers to advertise the company and also establish exceptions, by seeing a well know institution would indicate that it might be on a big budget, special FX, CGI and include well known actors and more likely to be successful. The institution logo can differ depending on the mood and genre of the film

An example of this is Harry Potter(the collective series) and how to Warner Brothers Studio logo has changed through the 11 years of filming and mood set by each book has come to life within the first minute of the movie.

the progession went from blue skies, which would represent slight joy in the film, to black fog and mist to foreshadow the darkness of the film