Achievements:
→MFA in Graphic Design - Yale School of Art→Revitalised the main title sequence's Art Form, single-handedly
What Makes A Good Title Sequence?
→Getting the audience excited & into the film's world.
→Dubtails seamlessly into the film proposition
Sets an expectation
Simple Typography, included with the mysterious music in background spiked Cooper's interest in developing and progressing his skills with Typography, Music and Graphic Design.
To Kill A Mocking Bird:
Encapsulates the Scout's obsession with her treasure box and Boo Radley through distorted macro objects. Typography is integrated with the rounded objects (visuals) which make a good contrast.
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| Tone of innocence and purity; which contrasts the growth of Scout's persona during the movie. |
SE7EN
The hand-written font creates a serial killer's style of scratching and integrating his insanity into the movie; creating and preparing the audience for the sinister tone. It's not an afterthought.
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| Random Flashes suggests instability, adding to the uneasy feeling. |
"Story-Based" Main Title Sequence:
Definition:
→A specific backstory and a clear metaphor/poster-like pun showing specifically what the film is about.
Problems after audience test screen:
→Not enough budget to go do another shoot/scene.
→Test audience doesn't understand the particular idea of the opening.
Importance of the 2 1/2 mins of the opening:
→It advances the plot of the movie.
→It also helps Designers make the creation of the content to tell the backstory, whilst including as minimal but as many key elements of the film to engage the audience.
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