RESEARCH: what makes a good title sequence according to Kyle Cooper?

Kyle Cooper

  Cooper founded two internationally recognised film design companies, Imaginary Forces and Prologue Films. Both companies are influential in their fields. His body of work includes over 100 film title sequences. Among his most memorable ones are: Se7en, Dawn of the dead, The island of Dr. Moreau and Spider man 3.

What he thinks

The font of the movie need to link well with the genre of the movie. For example: a horror movie would need to include dark chilling writing to create a frightening atmosphere. If the font doesn't match the genre of the movie, then it will put the audience off. Therefore you wouldn't put bright happy colours on a horror movie .
when making a film opening scene, having an actor in front of a green screen can be more effective than an actual location. Also Kyle Cooper says that using handmade props and materials is better as it shows originality and suggests an imperfect atmosphere.
A film opening must relate to the film, it needs to be relevant to the characters and the story-line. A lot of good title sequences relate to a certain characters backstory.