RESEARCH: Purpose Of a Title Sequence

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What is the Purpose of a Title Sequence?:

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After analysing 3 different openings to a film via http://www.artofthetitle.com/, here is what the traditional opening of a film has: 

                           Features:                             

✔ Name of the Film 

✔ Title Credits

✔ Company; Starring Crew

✔ Genre idea (mood/theme set)

✔ Location(s)

✔ Sound(s): SOUND FX, Music, Voice-Over/Dialogue (optional) 

✔ Introduction to Character(s)

Credits at the start of the film can be shown in several different ways- usually against background audio tracks and with an opening piece of the film, setting the scene of the movie and setting a foundation for the audience. 

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NERVE (Adventure/Thriller/Crime): 

The sound of an Apple Mac logging on sets the Opening Scene. Filled with a technology, every producer and actor's name Title Card is customised with the use of social media, appealing to a younger generation with 3D and bright colours. Sound effects of computers/digital noises and the opening song: Basenji - Can't Get Enough, makes the audience thrilled and excited. Nothing is spoiled in the introduction, no dialogue, just pure modern tech; and we get the idea that this movie is all about applications with tints of adventure and crime with its enticing name "NERVE".

                   Key To A Good Opening:                 

But the key is to make the audience feel a strong emotion- engage/shock/humour the audience. The tone and atmosphere is to hook us within the first 10 pages of the Opening- quick, sharp strokes of detail without giving everything away is important to keep us engaged.

(Avatar (2010) is an exception to the tradition of the opening and has been a very successful movie.)